WORK[etc] Web App Blog

Introducing WORKetc. Veetro R.I.P.

22
Feb
Posted by Daniel Barnett Fri, 22 Feb '08
With the release of version 2 of our software, we've decided to change our product name, company name and brand.  The new name is WORKetc.  The new logo looks like this:

Why the new name?  Two reasons.  Firstly, we received a copyright challenge over the name Veetro.  It seems there is a company making business software for mobile phones with a phonetically similar name.  Rather than spend our limited cash reserves challenging it, we thought it safer to change the name. 

Secondly, the timing was perfect, the challenge even a blessing in disguise.  Veetro 2.0 has turned out to be so much more advanced than Veetro 1, that it seems fitting to give it a new name and a new brand.  The term WORKetc refers to the products ability to help manage everything you do in your small business.  To learn more about WORKetc, take the 1 page tour.